Last mile delivery has emerged as a critical frontier to conquer in the supply chain world. Unlocking last mile delivery is the key to bridging the gap between businesses and their customers, ensuring efficient and timely transportation of goods right to their doorsteps. With technological advancements, innovative solutions, and data-driven strategies, this vital phase of the supply chain can be optimized to enhance customer satisfaction, reduce costs, and minimize environmental impact.
This week’s guest on eCommerce On Tap, Bill Catania is the mastermind behind OneRail, a logistics company that has been making waves in the last-mile delivery space. In this episode, we’ll delve into the fascinating journey of OneRail, explore how they have evolved their platform, and discuss their strategic bets for the future. So, let’s dive right into the conversation with Bill.
The Unexpected Beginnings of OneRail
Bill’s foray into the world of logistics was not a planned endeavor. As a seasoned entrepreneur, he had experienced many ups and downs in the business world. However, it was a seemingly simple incident in a home improvement store that sparked the idea for what would eventually become OneRail.
“I didn’t plan on it,” Bill recalls. “I’m a career-long entrepreneur, and a lot of companies get started when you least expect it.” He was at the home improvement store, looking to buy a refrigerator. To his surprise, the store informed him that it would take a whopping 10 days for the refrigerator to be delivered, despite it being readily available in the store. This frustrating experience ignited the spark that set Bill on his journey into the world of last-mile logistics.
From On-Demand Moving to an Innovative Platform
OneRail’s humble beginnings as an on-demand moving and delivery company, often referred to as the “Uber for moving,” marked the first iteration of the platform. However, Bill soon realized that there was a much bigger opportunity in the logistics space. The need for a more comprehensive solution, one that aggregates all couriers onto a single platform, became apparent.
This realization led to the development of the OneRail platform as we know it today. The platform boasts a network of a staggering 12 million drivers, all skillfully managed by a team based in Orlando, Florida. The focus shifted from merely being a courier service to becoming a holistic ecosystem that connects various stakeholders and optimizes last-mile delivery.
Typical Customers and Shopify Integration
OneRail’s reach spans across diverse industries, serving retail, wholesale, manufacturing, and healthcare clients. They take immense pride in their ability to excel in “fulfill from store” capabilities, making them the go-to partner for big-box retailers, Fortune 500, and Fortune 1000 companies.
To cater to the needs of Shopify merchants, OneRail recently introduced an integration into the Shopify App Store. This integration opens up a world of possibilities for Shopify Plus merchants, granting them access to OneRail’s services without the hassles of complex integrations. The platform offers a wide array of shipping options, ensuring efficient and prompt delivery solutions for merchants and their customers.
Embracing Change and Efficiency in a Dynamic Market
The rise of e-commerce giants like Amazon and the surge in on-demand services like Uber and DoorDash have drastically altered customer expectations. To remain relevant and successful in this rapidly evolving landscape, OneRail recognizes the importance of adapting and serving both B2C and B2B customers efficiently.
The platform employs cutting-edge AI-driven decision-making to optimize transportation and carrier selection, thereby minimizing costs and enhancing sustainability. With their vast network of 12 million drivers, OneRail can cater to the dynamic demands of modern consumers and businesses alike.
Passion for the Last Mile: Making a Lasting Impression
Bill’s passion for last-mile delivery stems from recognizing its pivotal role in the supply chain. The last mile alone accounts for a significant 52% of delivery costs, making it a critical aspect of any logistics operation. Additionally, it’s the final impression that a retailer leaves on its customers. Whether a large e-commerce brand or a local store, the quality of last-mile delivery can significantly impact customer satisfaction and loyalty.
By streamlining last-mile operations, OneRail empowers businesses to make a positive and lasting impression on their customers, setting the stage for success and growth.
Cost Optimization and Sustainability: Smart Decisions that Matter
OneRail is committed to optimizing costs and promoting sustainability throughout the supply chain. Their AI-driven approach ensures that the right mode of transportation and carrier are selected for each delivery, eliminating inefficiencies and reducing fuel consumption.
One aspect that OneRail focuses on is the matching of shipments with the appropriate mode of transportation. Bill shares a significant example, “When we started with some of our earliest retail customers, we would see a five-pound package go in a sprinter van.” By using data-driven decision-making, OneRail ensures that such mismatches are minimized, thereby maximizing shipping efficiency and reducing overall costs.
Moreover, they take a unique approach to batch and route orders, allowing for significant cost reductions while also promoting sustainability. Orders are intelligently grouped and dispatched, resulting in optimized routes and reduced fuel consumption.
Moving Towards Fulfillment and Inventory Management
As part of their strategic growth plans, OneRail aims to expand into the fulfillment space. This includes gaining deeper visibility into inventory, making more informed decisions about fulfillment locations, and providing comprehensive pick, pack, and ship capabilities for e-commerce brands.
By determining the most efficient store, warehouse, or micro fulfillment center for each order, OneRail ensures on-time deliveries and minimizes the risk of out-of-stock scenarios. With the inclusion of warehousing and returns management, the platform evolves into a complete turnkey omni channel orchestration solution.
Learning and Unlocks: Paving the Way to Success
The rapid growth experienced by OneRail came with its fair share of challenges. Throughout the journey, the team has learned valuable lessons that have shaped their approach and strategy. Bill highlights one of the key lessons: “Keep focusing on time to value.” He emphasizes the importance of prioritizing areas with the lowest hanging fruit to achieve immediate results while gradually implementing more complex solutions.
As a company that considers itself a partner rather than a vendor to its customers, OneRail works diligently to advise and guide its clients towards impactful and efficient logistics solutions.
