When Matt at Lume Cube, a premium innovator of action sports accessories contacted us, they were growing at a rapid rate and wanted to extend their product line. Their stellar line Go Pro lights were selling like hot cakes off the shelves and with their growing customer base, they wanted more products to sell.
In Lume Cube’s case, they already had ideas as to which new products they’d like to introduce. This included a battery pack to keep their lume cube lights charged, as well as a tool box to keep a photographer’s equipment organized. For Matt and his team, they already knew some similar products on the market that they wanted to innovate on.