New Post

Fragrance trends don’t start on TikTok — they start in chemistry labs and raw material markets. Several forces are reshaping fragrance right no...

For most consumers, fragrance is emotional. For founders, it’s structural. Behind every “signature scent” is a highly engineered product catego...

Most founders assume fragrance costs live in the formula. They don’t. Modern fragrance production happens in three distinct layers: 1. T...