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Wash, rinse, repeat. Tap, pay, go. The best consumer brands build habits that stick. For Medik8, it came down to three simple letters: C–S–A...

From Corporate Boardrooms to Beauty Shelves In the early 2010s, the U.S. beauty industry was dominated by quick fixes, minimalist routines, and ste...

The Curology Skincare Brand Reinvention Playbook Not many brands hit $200 million in revenue. Almost none do it twice — with two different models. ...