Summer is almost here, and for many industries, that means the start of trade show season. You might think that as an e-commerce entrepreneur, you don’t have much reason to attend one of these more “traditional” marketing events. But in reality, showcasing your business at a trade show could be
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As a sales opportunity, Fulfillment by Amazon (FBA) is equal parts alluring and daunting. On one hand, there’s the undeniable power of Amazon itself. Not only does the company handle the shipping side of transactions with its by-now thoroughly established (and ever-increasing) efficiency and reliability; it also gives your products
E-commerce is a constantly changing market. As you study your market, you’ll be forgiven if you think that everything’s in flux. To be fair, it kind of is. With changing demographics, changing algorithms, and ever-evolving user experiences, it can be hard to keep up. Have you ever heard the phrase,
What’s better: a sale or a customer? A customer, you answer, remembering one of the pivotal lessons of successful business. Great. So what are you doing to turn sales into customers? If you’re not using the power of post-purchase emails, you’re missing out on one of the best ways to
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