Phillip Moorman

6 Reasons Your Facebook Ads Are Not Performing

While it may be rocked by the occasional scandal, Facebook in 2018 remains an unstoppable force—not just as a social network, but as a sales network. By recent measures, mobile advertising now accounts for one-third of total ad spending, with Facebook leading the pack. For e-commerce entrepreneurs, failing to take

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Phillip Moorman

7 Traits of Highly Successful E-Commerce Brands

What’s missing in your business? E-commerce has taken off in the last few years, but as with any business model, it has its own difficulties and issues. Successful e-commerce businesses tend to have a few characteristics in common, and these characteristics set them up for unique opportunities that their less-prepared

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Phillip Moorman

6 Ideas to Help You Negotiate Better With Your Suppliers

Negotiation is a central part of life as an entrepreneur. Whether you’re trying to convince a potential customer to buy your product or get an investor to provide a loan, your ability to successfully negotiate with others will play a big part in your chances for success. Of course, sound

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Nathan Resnick

Ryan Garrett: The Right Way to Handle FBA

Nathan: Hey what’s up, welcome to e-Commerce on Tap today, we have another epic guest Ryan Garrett, Ryan thanks so much for joining us on e-Commerce on Tap, how’s your day going? Ryan: Hey! Thanks for having me, it’s going great! Nathan: Amazing! Well you know before we dive into FBA Forward

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Nathan Resnick

4 Ways To Improve COGS and Margins with Overseas Sourcing

Could you be cheating yourself? There’s a good chance that you could be making more money than you are right now—without raising your prices for the end user. You can make your margins go up, your cost of goods sold go down, and your profits increase—and it’s not nearly as

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Nathan Resnick

5 Must-Follow Rules When Sourcing Products Overseas

How good are you at sourcing products? E-commerce is a hot buzzword right now. It’s easier than ever to come up with a cheap T-shirt design, slap it on some cotton, build a web page and start selling slapdash merchandise for low margins. The Internet is awash with people just

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