As a sales opportunity, Fulfillment by Amazon (FBA) is equal parts alluring and daunting. On one hand, there’s the undeniable power of Amazon itself. Not only does the company handle the shipping side of transactions with its by-now thoroughly established (and ever-increasing) efficiency and reliability; it also gives your products
E-commerce is a constantly changing market. As you study your market, you’ll be forgiven if you think that everything’s in flux. To be fair, it kind of is. With changing demographics, changing algorithms, and ever-evolving user experiences, it can be hard to keep up. Have you ever heard the phrase,
What’s better: a sale or a customer? A customer, you answer, remembering one of the pivotal lessons of successful business. Great. So what are you doing to turn sales into customers? If you’re not using the power of post-purchase emails, you’re missing out on one of the best ways to
It’s easy to overlook the sheer sales potential that can be found in your email list. But even as search engines and social media grow in sophistication, email marketing still matters. If you doubt this fact, just consider the numbers. Roughly half of the world’s population—and three-fourths of the American
Choosing the right courier is extremely important for e-tailers, as it is the final customer touchpoint on the purchase journey. Customers can associate the delivery experience with the retailer’s brand reputation, so it’s best to make sure you make a positive, lasting impression! Making an effort to find great couriers
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