Before men’s hygiene and grooming products like Harry’s Shave Club, the subject of male grooming was a rather sensitive one. But thanks to Manscaped, the category has experienced significant growth. Based out of San Diego, Manscaped Inc. is trimming a new path for men’s grooming tools. In 2018, founders and
Today, Suzy Batiz is best known as the founder and CEO of Poo-Pourri, the before-you-go toilet spray which has sold over 100 million bottles in retailers like Bed, Bath & Beyond, Target, and Costco. Beyond that, she’s a dedicated wife and mother of three, a boss to over 50 hard-working
Over the past couple of years, athleisure and loungewear have become more and more fashionable. Now, wearing neutral t-shirt and sweatpants isn’t just reserved for lazy days at home. Celebrities, influencers, and normal people are frequenting the streets and hitting the shopping malls dressed in comfortable clothing. Since it appears
When it comes to marketing e-commerce brands, many advertisers seem to fixate on paid social media promotions, PPC ads, and other similar methods. While all of these certainly have their place in helping your e-commerce brand grow, they ultimately pale in comparison to word-of-mouth. Yes, even when you are selling
Not too long ago, writing stuff down was a normal practice. Businessmen would write down tips of the trade to go back and study later on, farmers would write down crop yields and compare them to the previous year’s notes, students would hand write their notes in class and use
While social media channels now play a critical role in digital marketing, email is still a reliable way to attract leads and keep them engaged with your brand. Building your email list is one of the most reliable methods of generating sustainable traffic and sales over the long term. In
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