The benefit of niche marketing is the healthy profit margins produced as a result of targeting a smaller consumer base. However, to achieve any substantial, long-term growth, businesses must expand outside their niche markets. HVMN’s founders Michael Brandt and Geoffrey Woo not only mastered the process of niche marketing but learned
Remaining strong amidst the turbulence of a fluctuating market is not something that all E-Commerce brands have been able to do. As of June this year, inflation in the United States alone has climbed to an all-time high of 9.1 percent, the highest it has been since November of 1981.
The beginning of any new venture can start out either as an adventure or a misadventure. Quite often it all depends on one’s point of view. Starting an e-Commerce business is, overall, something that takes a lot more hard work than what most people imagine. It can become frustrating when
Passion is the driving factor behind successful business projects. Some people are uniquely positioned to put together the winning combination of passion and expertise, and ENVO Drive’s Ali Kazemkhani is just one. A new immigrant to Canada in the 2010s, Kazemkhani and ENVO Drive didn’t even launch their first bike
“Every entrepreneur gets incredibly lucky at one point or another.” So says Kyle Bergman, founder of Swoveralls, and one of the hardest-working entrepreneurs in online direct-to-consumer sales. Sweatpants and overalls aren’t a combination that falls into one’s lap, though, and $100,000 in monthly sales certainly can’t be attributed entirely to
Goldilocks’ co-founders Jessica Sheft-Ason and Minsuk Kim comprise one of the foremost success stories in the realm of direct-to-consumer sales. Their cookware company prioritizes selling high-quality cookware at prices affordable to the average home cook. By optimizing their physical products as well as their D2C models, they built a brand
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