The direct-to-consumer (DTC) sales model has revolutionized how businesses reach their target audience — removing intermediaries and fostering a closer relationship with customers. However, as this market segment becomes increasingly saturated, it’s crucial to ensure a seamless and enjoyable buyer experience to stay ahead of the competition. One way to
Though many mistakenly assume that the world of DTC e-commerce is dying, direct-to-sales e-commerce is providing many companies with an additional revenue stream, access to more informative consumer insights, and greater control over the brand experience as a whole. Just like any sales channel, DTC is changing as more brands take their
Alex Friedman is a well-known name in the business world, especially when it comes to direct-to-consumer brands. She is the founder and CEO of LOLA, a company that sells feminine products such as tampons, pads, and liners. But LOLA is not like any other feminine product brand out there. It
There’s a relatively new player on the food scene that has made quite a splash, and that’s Fishwife: a company with an extraordinary growth story, an inspiring founder at its helm, and an incredible journey to success. In little time, Fishwife has become the go-to brand for seafood enthusiasts seeking
Direct-to-consumer (D2C) brands have been on the rise for several years now, but the COVID-19 pandemic has accelerated the trend even further. As e-commerce sales skyrocketed, many D2C companies found themselves struggling with inventory and shipping costs, while others struggled to navigate the changes brought about by Apple’s iOS update,
As people have adapted to digital environments and at-home work, the online shopping scene has surged. Retail e-commerce sales in 2020 grew nearly 30% year over year, reaching a market total of $4.3 trillion. While this skyrocketing growth has paved the way for other DTC businesses, it has also presented challenges for
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