Affiliate marketing can be a mysterious concept for many e-commerce brands. They often struggle to understand how to find affiliates and how to effectively work with them. In this episode of eCommerce On Tap, Nathan invites Lauren Lee, Director of eCommerce Sales at ClickBank, an affiliate network that provides a
Six years ago, out of the heart of Philadelphia, a remarkable furniture company was born. This company would go on to revolutionize the world of furniture with its innovative designs and user-friendly experience. Meet Burrow, a success story born out of two friends’ passion for crafting high-quality furniture that’s both
In this insightful episode of eCommerce On Tap, Nathan invites Sandy Dedeian, the founder of Rectified, Inc., a digital consultancy agency. Sandy Dedeian offers valuable insights into scaling e-commerce brands successfully. From establishing a solid foundation to aligning brand messaging and gathering customer feedback, the conversation sheds light on
In recent years, direct-to-consumer (DTC) e-commerce has been a driving force in shaping the way we shop. As more brands leverage this business model, it’s becoming clear that DTC e-commerce is evolving beyond online shopping into innovative strategies which disrupt traditional retail landscapes. As a result, companies are beginning to
In this week’s episode of eCommerce on Tap, Nathan invites Rodney Manzo, the founder and CEO of Anvyl, to discuss the state of the e-commerce industry, the challenges faced by brands, and the role of technology in optimizing supply chain operations. Over the course of the conversation, Nathan and
In today’s fast-paced, digital-first world, businesses are always looking for innovative ways to expand their reach and deliver a more streamlined and personalized experience to their customers. In this pursuit, two e-commerce models have emerged as clear winners among modern businesses: direct-to-consumer (D2C) and business-to-consumer (B2C). D2C e-commerce focuses on
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