This week on eCommerce On Tap, Nathan invites Brent Zahradnik, the founder of AMZ Pathfinder, an Amazon marketing agency that specializes in helping eCommerce brands optimize marketing campaigns and lead generation across the platform. As a French-American marketer, Brent shares his experience and insights into the differences in marketing on
Online fashion marketplaces have transformed the way people shop for clothing, offering a vast array of options and convenience at the click of a button. These virtual platforms have become a hub for fashion enthusiasts, allowing them to explore and discover a wide range of styles, brands, and trends from
Affiliate marketing can be a mysterious concept for many e-commerce brands. They often struggle to understand how to find affiliates and how to effectively work with them. In this episode of eCommerce On Tap, Nathan invites Lauren Lee, Director of eCommerce Sales at ClickBank, an affiliate network that provides a
Six years ago, out of the heart of Philadelphia, a remarkable furniture company was born. This company would go on to revolutionize the world of furniture with its innovative designs and user-friendly experience. Meet Burrow, a success story born out of two friends’ passion for crafting high-quality furniture that’s both
In this insightful episode of eCommerce On Tap, Nathan invites Sandy Dedeian, the founder of Rectified, Inc., a digital consultancy agency. Sandy Dedeian offers valuable insights into scaling e-commerce brands successfully. From establishing a solid foundation to aligning brand messaging and gathering customer feedback, the conversation sheds light on
In recent years, direct-to-consumer (DTC) e-commerce has been a driving force in shaping the way we shop. As more brands leverage this business model, it’s becoming clear that DTC e-commerce is evolving beyond online shopping into innovative strategies which disrupt traditional retail landscapes. As a result, companies are beginning to
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