Scaling Handmade Products with Authenticity: Pura Vida’s Growth Secret
Scaling handmade products is one of the biggest challenges in manufacturing. Many brands struggle to balance authenticity, ethical sourcing, and mass production. Pura Vida Bracelets is a prime example of a company that navigated these challenges successfully. Starting with just 400 handmade bracelets purchased for $200 in Costa Rica, Pura