How Medik8 Became a £1 Billion L’Oréal Acquisition
Wash, rinse, repeat. Tap, pay, go. The best consumer brands build habits that stick. For Medik8, it came down to three simple letters: C–S–A. That simple CSA philosophy transformed a London shed experiment into one of the fastest-growing dermocosmetic brands in Europe. But Medik8 did more than simplify skincare. It broke down the