Medik8 skincare routine
Eliza

How Medik8 Became a £1 Billion L’Oréal Acquisition

Wash, rinse, repeat. Tap, pay, go. The best consumer brands build habits that stick. For Medik8, it came down to three simple letters: C–S–A. That simple CSA philosophy transformed a London shed experiment into one of the fastest-growing dermocosmetic brands in Europe. But Medik8 did more than simplify skincare. It broke down the

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Eliza

How Curology Became a $200M Skincare Brand — Twice

The Curology Skincare Brand Reinvention Playbook Not many brands hit $200 million in revenue. Almost none do it twice — with two different models. But Curology, a once-niche telehealth startup, pulled it off. Born in dermatology clinics and built on regulatory red tape, Curology pivoted into retail skincare without losing what

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Eliza

How Rhode Became a Billion Dollar Skincare Brand in Just Three Years

Billion Dollar Skincare Brand: A Case Study in Operational Excellence Rhode is one of the fastest-growing billion dollar skincare brands in modern DTC history. Launched by Hailey Bieber in 2022, it reached a $1 billion acquisition by ELF within three years—with just three initial products and no traditional endorsements. What fueled Rhode’s

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