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How to Effectively Prepare Your Brand for the Chinese New Year Shutdown of 2020

For many Americans, the New Year is one a minor holiday that most likely includes a party with some friends followed by a single day off work. The Chi...

Here’s How the Coolest Cooler Raised $13m on Kickstarter and Shut Down Five Years Later

Say goodbye to Coolest Cooler. The young and hip, high tech cooler company recently announced they are closing down. CEO, Ryan Grepper cited the incre...

How a San Diego Based Surf Coach Built a $90m Sunglasses Brand

When you think about sunglasses, most think about how crowded the industry is. In 2012 though, as a San Diego State University graduate, Chase Fisher ...

6 Ways Your E-Commerce Brand Can Strengthen Its Mobile Checkout Process

Mobile shopping is no longer just a trend — it is quickly becoming the norm. Last year, mobile e-commerce sales totaled 1.8 trillion dollars worldwide...

5 Key Areas of Focus for Online Stores Seeking to Improve Their Conversion Rate Optimization

Getting your customers to your site is only half the battle … As anyone who runs an online store knows, it takes real work to build up a customer base...

5 E-Commerce Checkout Mistakes Far too Many Brands Regularly Make

It’s an ever-increasing problem in the world of e-commerce … Businesses design excellent products and successfully attract large numbers to thei...