Archive for author: Eliza

Keychains feel simple. They’re small. They’re affordable. They don’t look technical. But keychains live in one of the harshest environment...

Acetate hair clips are everywhere—and most consumers can’t tell why some feel premium while others snap, discolor, or lose tension. That gap isn’t ...

Leather belts are one of the most underestimated accessories to manufacture. They don’t feel complex. They don’t have many parts. They don’t ...

Pendant necklaces are often a brand’s highest-volume SKU. They photograph well. They personalize easily. They scale cleanly—on paper. In r...

Stud earrings are often a brand’s first SKU. They’re small, affordable, and feel “safe” to launch. But studs are also one of the most failu...