Fragrance trends don’t start on TikTok — they start in chemistry labs and raw material markets. Several forces are reshaping fragrance right no...
For most consumers, fragrance is emotional. For founders, it’s structural. Behind every “signature scent” is a highly engineered product catego...
By
Eliza
Most founders assume fragrance costs live in the formula. They don’t. Modern fragrance production happens in three distinct layers: 1. T...
By
Eliza
Choosing the wrong manufacturer is one of the most expensive mistakes a brand can make. Quality issues, delays, ghosting, hidden costs — nearly every ...
By
Eliza
When it comes to overseas manufacturing and global sourcing, one of the most critical decisions you’ll make is choosing the right sourcing agent...
By
Eliza
Switching factories—or moving production to a new country—is one of the most critical decisions a product company can make. Rising costs, quality issu...
