7 Products That Sold Well In 2020 (and Will Continue to Do Well In 2021, too)

So far, 2020 has been a record year for eCommerce, largely due to the pandemic. As retail sales continue to decline, e-commerce sales have already grown 30 percent between the first and second quarters of 2020.

Online U.S. retailers’ year-over-year revenue growth is up 68 percent as of mid-April. Worldwide retail e-commerce sales have been predicted to reach $4.13 by the end of the year. By 2021, it’s predicted to jump to $4.9 trillion.

But the question that stumps every e-commerce beginner is what to sell. It’s important to always keep an eye on what’s trending, while also being cautious of fads. Fads come and go quickly, whereas trends have a much longer lifespan and evolve over time.

There’s been hundreds of trends this year thus far. But what about the trends that are predicted to surge all the way through 2021? We’ve included a list of seven products that sold well in 2020 — and are predicted to just as well throughout the coming year.

1. Nail Polish

Thanks to beauty influencers on Instagram and Pinterest, the younger generation has taken an interest in new nail trends. Back in March, when the virus started to hit hard in the US, the term “nail polish” began to trend, seeing an average of 246,000 Google searches per month.

And this definitely isn’t a short-lived trend: By 2024, the nail polish market is expected to reach $15.6 billion, growing at an approximate compound annual growth rate of 10 percent. So if you’re looking to sell in the beauty industry, this is the go-to product. We can safely this one will never go out of style.

2. Peel-Off Face Masks

In the world of skincare, people are always looking for the best and most effective products, and peel-off face masks seem to prevail every time. People just can’t seem to get enough of them. They’re a staple item for every beauty guru, so it’s no wonder this product has seen an upsurge in sales.

Just from this year, word searches related to “face masks” are receiving anywhere from 30,000 to 80,000 searches per month — and that’s just from Internet browsers. Amazon, Oberlo, and Google Trends have also noticed increased interest in peel-off face masks. According to BusinessWire, the global face mask market is projected to grow at a compound annual growth rate of 6.46 percent during the forecast period.

When selling such a popular product, it’s important to appeal to a larger audience. The most attention seems to be turned toward Instagram. Many influencers use Instagram Live, Stories, or Reels to promote their products.

3. Water Bottles

With Gen Z-driven movements like “save the turtles” gaining popularity, reusable water bottles are becoming more popular than ever for both their convenience and ability to help the environment. Already valued at $8.1 billion, the reusable water bottle market is expected to grow by a CAGR of 3.9 percent from 2019 to 2025.

According to Grand View Research, “The growth of the market is attributed to an increase in demand for convenience products, rising threats to the environment from non-decomposable waste bottles, and rising inclination of people towards a healthy lifestyle.”

4. Blankets

With the colder seasons upon us, blankets are sure to be a top-seller. The value of sales of the blanket market is predicted to reach up to $10,000 by 2027, growing by a CAGR of 4.6 percent.

Regular blankets are popular on their own; however, electric blankets have begun to pick up steam. In 2018, the global electric blankets market size was valued at $765.4 million and is expected to grow at a CAGR of 7.1 percent by 2025.

Whether they’re for comfort or decorative purposes, blankets will always be in high demand.

5. Exercise Bands

The new year is almost here, and one of the most common new year’s resolutions is to get in shape. Exercise bands are aimed at building muscle strength in varying degrees. Customers can choose between high and lows levels of resistance, according to their skill level.

The global market for exercise bands was valued at $712.8 million in 2018 and is expected to grow by a CAGR of 12.4 percent by 2025. Since many gyms have remained closed during the pandemic, people have opted for at-home workouts, also causing the exercise band market to grow in popularity.

6. Yoga Mats

In the growing world of health and fitness, yoga has appealed to large audiences all over the world, as it’s been proven to provide a number of long-term health benefits. In 2008, a mere five percent of the population practiced yoga. But in 2018, that number nearly doubled to 11 percent, resulting in the yoga mat market’s value of $11.67 billion.

According to Google Trends, there are over 190,000 searches for yoga mats per month. And especially with the holiday season among us, that statistic is only expected to go up.

7. Kayak Accessories

Now, we know you didn’t expect this one to be on our list, but surprisingly, kayaking has become a hot topic for health nuts all over. Kayaking is obviously a summer activity, but accessories typically start trending after the holiday season, which means you’ll definitely still see kayaking accessories trending through 2021.

With just over 11 million kayakers in the US, the global kayaking accessory market is expect to grow by a CAGR of 12.9 percent through 2021.

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