7 Popular, High-Potential Products for E-Commerce Entrepreneurs to Sell In 2022

Whether you’re just starting as an entrepreneur, or you’re looking to expand your existing business, finding the perfect product to sell is no easy task. Choosing something unique that stands out from the crowd but also remains timeless in its use takes an extensive amount of research.

As we enter a new year, there’s bound to be some new product trends — some of which e-commerce companies have already acquired for their shops. While some products complement previous years’ trends, there are also some new methods and technologies worth looking into.

The following are seven high-potential products for e-commerce sellers in 2022:

1. Home Decor: Bedding, Pillows, Curtains

With people spending time at home more often, homeowners are looking for creative ways to decorate their houses. From beddings, pillows, and mattresses, to carpets tapestries, and blankets, consumers want to produce a more comfortable space to spend their day-to-day lives.

And with the ongoing growth of real estate — and no end in sight — it seems the need for new home decor is a constant topic of conversation. Since 2020, the market value of home decor has steadily risen, with a 4.8% projected growth between now and 2026. Now that many people have turned their homes into workspaces, office items like desks, chairs, rugs, and storage products are particularly in high demand.

Even backdrop products like wallpapers or wall stickers for Zoom meetings or online schooling have become trendy pieces of home decor. Adding similar teams to your e-commerce shop — depending on your target audience — could lead to a potential increase in sales.

2. Tech-Related Products

While we’re on the subject of work-from-home-related products, technology products have become necessary to do your job. However, there are hundreds of tech products on the market, so it can be hard to choose which one to sell.

Each product is targeted at a specific audience, so start by identifying who your audience is and what their needs are. Conducting a survey through email marketing is an easy and helpful way to gain a better understanding of your customers.

If your audience is mainly people who work from home, it’s worth looking into products like wireless earbuds, multi-port adapters, wireless chargers, wireless mouses, laptop stands, external hard drives, and other tech-related items.

People who work from home also want to make sure their gadgets are protected. Device cases and skins can serve as a buffer from accidental spills or drops—plus, it just looks cool. Adding design elements to these products will keep customers coming back for more, as their home-office style changes throughout the year.

3. Beauty Items

While this trend was already quite popular before the pandemic, clean and simple beauty routines are catching their second wind, with celebrities, social media influencers, athletes, and yes, even business entrepreneurs, hopping on the massive trend. Especially for people who spend all day at work, a minimalist makeup routine is becoming increasingly popular for both at-home and in-office workers.

Makeup products that enhance natural beauty are in high demand. Tinted skin serums or moisturizers and neutral-colored makeup palettes are resulting in what many beauty gurus are calling “barely-there” makeup looks. Instead of heavy, full-coverage makeup products, people are looking for clean, simple, and natural formulas.

Of course, if this trend falls within your store’s niche, it’s wise to take the time to research as much as you can about trending makeup products before choosing which ones to sell. Not only is the trend about looking natural, but feeling natural, as well.

This means looking for products with clean, all-natural ingredients — no harmful chemicals or additives. While this might be a more costly investment for you as a seller, your customers are willing to pay extra if it means they’re getting a cleaner and safer product.

4. Skincare Products

In conjunction with beauty products, an emphasis on clean skincare products is also a popular trend for 2022. The skincare market is growing at a significantly faster speed than makeup, with skincare product sales reaching 13% growth last year compared to a mere 1% in makeup products during the same period.

According to Automat, much of this growth has to do with “growing desire for health-promoting and self-care products, increasing interest in the power of regimens and routines, the ability of social media to more rapidly empower and inform consumers and, uniquely, the ability of new technology to simplify the unusually complex choices consumers have when they interact with skincare brands.”

5. Baking Tools

Back in the early days of the pandemic, home-baking became a popular trend for those working and schooling at home. Rather than sticking with overly simple recipes, everyone was trying their hand at intensely complex and overly decadent baking trends.

Even before the pandemic, home-baking was a favorite pastime for many. But now, with innovative baking supplies and tech-centric cooking tools, the sweet and savory recipe possibilities are endless.

With a CAGR of 4.25%, kitchen utensils and baking supplies are moving up on the list of trends. Whether it’s spatulas, measuring cups, mixing bowls, or muffin tins, pie dishes, and loaf pans, there doesn’t seem to be a limit to the number of baking supplies a home-baker needs.

6. Cleaning Supplies

Thanks to the COVID-19 pandemic, the world seems to be far more aware of cleanliness and hygiene. In 2020 alone, sales of cleaning products grew by almost 400% compared to the previous year. According to Market Watch, the market of household cleaning supplies is expected to grow at a CAGR of 3.32% during the period 2022-2027.

Especially as we approach springtime, more Americans are hopping on the spring cleaning trend, with three out of four people saying they spring clean yearly. Additionally, the American Cleaning Institute (ACI) reported that nearly 80% Americans spring clean at least once per year — a 10% increase from last year.

7. Vehicle Accessories

As we enter the post-COVID era, people look forward to resuming their travel plans. Of course, this means family road trips are back on, and that takes preparation and planning to assure you have a memorial and stress-free trip.

From bluetooth speakers to trunk organizers, there are dozens of unique car gadgets you can offer in your e-commerce store to help families enjoy their road trip excursions.

A TripAdvisor report found that 71% of Americans are making leisure travel plans in 2022, and most expect to spend nearly 30% more on their trips compared to last year — a perfect opportunity for e-commerce stores to stock their virtual shelves with vehicle accessories.